Summary

"Brand Experiences and Dialogue by Social Media"

Social networks will radically change the relationship of customers to retailers and manufacturers. Because consumers group to communities and consult each other when looking for a new car companies lose their communication territory. But those dealers who accept their new role in automotive business great opportunities for image building and customer loyalty appear.

Dmoch, T. and Friedrich, F. (2012), „Brand Experiences and Dialogue by Social Media“, OEM & Lieferant, Vol. 8, No. 2, p. 10-11.