Dr. Thomas Dmoch, born in 1966, studied business administration in Bayreuth, Aix-en-Provence (France) and Saarbrucken. He received his PhD at the Institute of Consumer and behavioural Research (Director: Prof. Dr. Kroeber-Riel), University of Saarland for his dissertation about international advertising.

He started his career in the advertising department of Volkswagen in Wolfsburg. There, he successfully established a planning process for international advertising. After different positions in marketing and sales, he changed to Jaguar in 2002. As Manager Brand & Communication, he was responsible for advertising, PR and brand communication. In 2003, Thomas Dmoch became Head of Marketing Communication at SkodaAuto Deutschland. There, he founded the brand claim “Skoda. Simply Clever”.

After that he acted as Marketing Director for Renault Trucks Deutschland in Cologne being responsible for marketing communication and PR. There, he significantly raised sales and customer satisfaction by excellent events and trade fairs. Since 2011 he works as Senior Managing Consultant at NTT DATA where he is focused on improving working processes in automotive marketing and sales.

His fields of interest are advertising, brand communication, social media and event management. Thomas Dmoch is member of German Society of Advertising Research (DWG) (http://www.dwg-online.net), lecturer at the European Business School (EBS) Executive Education in Oestrich-Winkel. He teaches at the Brand Academy of the German Brands Association (http://www.markenverband.de/english_/). Thomas Dmoch lives in Munich.